The recent edition of Bred & Butter recorded a further decline in attendance as well as an increasing absence of big brand names. This year for the first time G-Star, Diesel, Pepe Jeans, Tommy Hilfiger, Superdry, and Adidas were all missing…. if we add to this the announcement by the leaders of the strategy "Two in ONE" with 5 days of shows including two dedicated to the public, which led to misunderstanding on the part of both visitors and exhibitors. How do you combine these two dynamics that do not relate to the same collection??
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