DATA-DRIVEN: WHY A NEW MIND-SET IS NEEDED TO COMPETE IN THE AGE OF DATA ABUNDANCE

摘要

In this new framework, data is not the by-product of business; instead, the business is built around the data. Rather than constrain the business model, data continuously shapes it and reshapes it to meet the demands of fast moving and rapidly evolving markets. Still, we have no doubt that many businesses will continue to invest in Cloud 1.0. In some cases that will be a brand-driven decision; in other cases, the appeal of a single vendor solution will play a role. For organizations not focused on innovation, and which are able to maintain the status quo of their business model, the higher cost and lock-in of a Cloud 1.0 solution may not present a severe limitation. Even though we are firmly of the opinion that businesses using on-premises and Cloud 1.0 solutions are anchoring themselves to the past. The ultimate destination of data storage is a bottomless cloud in which data storage costs approach a level at which they are inconsequential in making a decision as to whether or not data should be preserved and accessible. In the same way that you don't think twice today about making what was once termed a "long distance" phone call, you will not think about what data is worth keeping and which data should be archived or thrown away.