A team of employees is preparing to make an important presentation to a new customer-one that your company is banking on for its future growth. If the presentation goes well and the customer agrees to a contract for the work, your business will just barely show a profit this year-not bad in this down economy. If the presentation does not go well, however, and this prospective customer doesn't sign a new contract, then your company will be on track for a major loss for the year. Severe cost cuts-including layoffs-will be necessary to minimize the financial damage.
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