Proposal of AHP-type of disaggregate logit model and backward-estimation of weights for AHP model in modal choice

摘要

This paper aims at analyzing the user's consciousness in modal choice by the use of Analytic Hierarchy Process (AHP). Firstly, using AHP structure model, the importance of each factor is investigated in modal choice, and relevant choosing consciousness is scored. Secondly, the disaggregate logit model of modal choice with AHP score is proposed.