Adidas to sponsor 2012 Olympics

摘要

UK - Adidas has been named as a sponsor for the London 2012 Olympics in a deal worth £100m, according to news reports. The company will be providing kit for the British Olympic and Paralympic teams for the Vancouver winter games in 2010 and London two years later. Adidas will have exclusive licensing rights for branded and unbranded sportswear at London 2012 venues and stores. The agreement with the organisers is said to be the biggest single event sponsorship investment by the company in the UK.