Cordura marks ‘denim decade’ with hemp blends

摘要

Invista, a producer of chemicals, polymers, fabrics and fibres, has announced that this year mark’s the 10th anniversary since its durable Cordura Denim technology was launched in the technical denim space. Cindy McNaull, business development director for Invista’s Cordura brand, explains how a decade of denim durability has now led to the launch of Cordura hemp blends. “For the past decade we have explored, engineered, created and challenged the denim world to ‘push performance’ and ‘demand more from what you wear’. Cordura Denim is proven to be at least four times more durable than traditional 100% cotton equivalents and has found a firm fan-base as the comfortable, durable option for skateboarders, climbers, cycle commuters, workers and motorcyclists,” she says.