Tips for Optimizing POS Signage

摘要

1. It's not just about the materials you use, but how you display them; remember that the ultimate look reflects on the store, not just the brand. 2. Know the law; rules governing certain promotions (e.g., sweepstakes, discounts) vary from state to state. 3. If you make your own shelf talkers, create a consistent look in terms of size, format, lettering or type, color, logos, etc.