Como gestionav las alidades del siglo XXI. Del City Marketing al Urban Management [How to manage twenty-first century cities. From city marketing to urban managementJ

摘要

'Beneath the skin of the world's cities lie deep connections between social cohesion and built form, between public transport and social justice, between public space and tolerance, and between governance and the way urban citizens live their lives. More than ever before, the shape of cities — how much land they occupy, how much energy they consume, how their transport infrastructure is organised and where people are housed ... defines the environmental, economic and social sustainability of global society.' Gildo Seisdedos would add some intangible aspects to this list as well as perceptions. And above all, there is the question of how to manage this complexity so that cities can contribute to sustainable development rather than to their constriction in a world that is becoming rapidly urbanised and where over 50 per cent of the global population now live in cities. Seisdedos' new book is a rich, engaging journey through the history of cities and their current challenges, and is an impassioned argument for both sustainability and city branding.