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首页> 外文期刊>Journal of Strategic Marketing >Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China
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Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China

机译:动荡的市场环境中的动态能力:来自中国国际零售商的经验证据

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摘要

Dynamic capabilities, understood as the ability to renew a firm's competences, enable a firm to attain competitive advantage over time, and successful performance in a turbulent environment. The present research explored the dynamic capabilities of international retailers in China from a grounded theory perspective. In-depth interviews with top managers identified 11 dimensions of dynamic capabilities. Their specificities in the field of retail internationalization, and the implications for how to build and classify dynamic capabilities for international retailers through the firm's strategic activities in the host country, are discussed.
机译:动态能力被理解为更新公司能力的能力,使公司能够随着时间的推移获得竞争优势,并在动荡的环境中取得成功的业绩。本研究从扎根的理论角度探讨了中国国际零售商的动态能力。与高层管理人员的深入访谈确定了动态能力的11个方面。讨论了它们在零售国际化领域的特殊性,以及如何通过公司在东道国的战略活动为国际零售商建立和分类动态能力的意义。

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