首页> 外文期刊>Journal of Strategic Marketing >International market entry mode - a systematic literature review
【24h】

International market entry mode - a systematic literature review

机译:国际市场进入模式-系统文献综述

获取原文
获取原文并翻译 | 示例
           

摘要

This wholly conceptual paper examines the breadth of literature on Market Entry Modes, a fundamentally important and strategic issue for managers in growing organisations of all sizes in all sectors. Key concepts and terms are defined and then a set of key Internationalisation Theories are systematically and critically reviewed, these being: the Transaction Cost Approach, Institutional Theory, the Eclectic Paradigm, the Uppsala Internationalisation Model and the Resource Based View. The final portion of the paper is integrative and highlights three key literature gaps as signposts for future work.
机译:这份完全概念性的论文探讨了市场进入模式的广度,这对于各个部门,各种规模的成长型组织中的管理者而言,是一个根本重要的战略问题。定义了关键的概念和术语,然后系统地和严格地审查了一组关键的国际化理论,这些理论是:交易成本法,制度理论,折衷范式,乌普萨拉国际化模型和基于资源的观点。本文的最后一部分是综合性的,强调了三个主要的文献空白,作为未来工作的标志。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号