Community Involvement and the Perception of Success among Small Business Operators in Small Towns

摘要

The enlightened self-interest model of corporate social responsibility predicts that businesses that support their local communities will be more successful. The logic is that business support of the com- munity will be recognized and rewarded by residents in their roles as customers, employees, professional service providers, supplier, voters, bankers, and so on. This in turn will help to make socially Responsible businesses more successful. Small businesses in small towns provide A good laboratory for examination of This issue.