The hierarchical influence of personal values on mall shopping attitute and behavior

摘要

The primary objective of this study was to employ a value-attitude-behavior model in order to investigate the role personal values play in the patronage of regional shopping malls. A secondary objective was to examine whether one's ethnic group membership and ethnic identification serve as important factors that influence personal values as well as attitudes and patronage behavior in the context of regional shopping malls. The sample of regional mall shoppers consisted of which and Hispanic consumers residing in the metropolitan cit- ies of the Sourtwest.