Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes

Chou Sheng-Fang; Horng Jeou-Shyan; Liu Chih-Hsing Sam; Lin Jun-You

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Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes

机译：确定客户行为的关键因素：营销策略和态度组成部分的集成视角

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来源
《Journal of retailing and consumer services》 |2020年第7期|102113.1-102113.11|共11页
作者
Chou Sheng-Fang; Horng Jeou-Shyan; Liu Chih-Hsing Sam; Lin Jun-You;
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作者单位

Ming Chuan Univ Dept Hospitality Management Taipei Taoyuan County Taiwan;

JinWen Univ Sci & Technol New Taipei Taiwan;

Natl Kaohsiung Univ Sci & Technol Dept Tourism Management Kaohsiung Taiwan;

Natl Open Univ Dept Management & Informat Taipei Taiwan;

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正文语种 eng
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入库时间 2022-08-18 21:02:10

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Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes

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