Analyzing Relationships Using Macneil's and Menger's Approach to Exchanges

摘要

Recent developments in understanding of the concept of "relationships" have resulted in recognition that exchanges involve a range of complexity and duration. However much current work is at a rather macro-level dealing with "the relationship" and/or "the exchange." A more micro-level approach indicates both a need to disaggregate what is exchanged into its component attributes and to recognize the role of individuals in the process of creating and maintaining a relationship. This paper summarizes both Menger's insights into the nature of exchange and Macneil's conceptualization of the norms within which exchanges operate. Then building on this, and using Day's concept of value equations, the nature of exchanges will be considered.