How To Make Brand Communities Work: Antecedents And Consequences Of Consumer participation

David M; Woisetschlaeger; Vivian Hartleb; Markus Blut

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How To Make Brand Communities Work: Antecedents And Consequences Of Consumer participation

机译：如何使品牌社区发挥作用：消费者参与的前因和后果

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摘要

community sponsor, and intention to continue community membership can be confirmed.

机译：可以确认社区赞助商和继续社区会员的意愿。

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来源
《Journal Relationship Marketing》 |2008年第3期|p.237-256|共20页
作者
David M; Woisetschlaeger; Vivian Hartleb; Markus Blut;
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作者单位

University of Dortmund, Dortmund, Germany;

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收录信息
原文格式 PDF
正文语种 eng
中图分类 f;
关键词
brand community; consumer participation; brand image; word-of-mouth; community loyalty;

机译：品牌社区;消费者参与;品牌形象;口碑;社区忠诚度;

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2. Antecedents and purchase consequences of customer participation in small group brand communities [J] . Richard P. Bagozzi, Utpal M. Dholakia International Journal of Research in Marketing . 2006,第1期

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3. Antecedents and Consequences of Consumer Participation in On-Line Communities: The Case of the Travel Sector [J] . Luis v. Casalo, Carlos Flaoian, Miguel Guinaliu International Journal of Electronic Commerce . 2010,第2期

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4. Consumer Awareness and Interactions in Online Brand Community - Antecedents and Consequences [C] . Mathupayas Thongmak International Joint Conference on e-Business and Telecommunications . 2017

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5. Online brand community participation: Antecedents and consequences. [D] . Madupu, Vivekananda. 2006

机译：在线品牌社区参与：前提和后果。
6. Network organizations of general practitioners: antecedents of formation and consequences of participation [O] . Giovanni Fattore, Domenico Salvatore 2010

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7. Antecedents and consequences of consumers' participation in virtual communities [O] . Haron Hazliza Marketing Australian School of Business UNSW 2011

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How To Make Brand Communities Work: Antecedents And Consequences Of Consumer participation

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