Value of User-generated Content: Perceptions and Practices Regarding Social and Mobile Media in Two Italian Radio Stations

摘要

Despite continuous attempts in the mass media landscape to integrate new forms of two-way interaction, limits of interactive media have become a focal theme of criticism since two-way interaction has been introduced. Interviews with national and regional radio stations' professionals have revealed divergent perceptions not only based on the various actors, but also based on national and regional practices. This study outlines lingering limitations of user-generated content implementation, based on conceptualizations of affordances of interactivity and organizational practices associated with it. I argue that the new platforms don't necessarily eliminate the biases that have been addressed by the previous two-way communication.