An Analysis of the Influence of Public Relations Department Leadership Style on Public Relations Strategy Use and Effectiveness

摘要

A survey of Public Relations Society of America members (N = 885) suggests that 2 leadership styles are present in public relations environments. Inclusive leaders are collaborative, share decision making, and engage in participative practices. Transformational leaders have a clear vision for the future, motivate change, are good policy makers, inspire others through communication, and are innovative risk takers. Results indicate that inclusive leadership style is positively related to use of facilitative and cooperative problem solving strategies and effectiveness of informative and facilitative strategies. Transformational leadership style is positively related to use of power strategies and effectiveness of persuasive and cooperative problem solving strategies.