The Journey into an Unfamiliar and Uncomfortable Territory: Exploring the Role and Approaches of Race in PR Education

摘要

Race has been, and continues to be, one of those topics that is timely, current, and highly relevant in contemporary society; however, discussion and problematizing of race in public relations (PR) scholarship has been mostly absent (Edwards, 201014. Edwards , L. ( 2010 ). “Race” in public relations In R. L. Heath (Ed.,) The SAGE handbook of public relations (pp. 205 - 221 ). Thousand Oaks , CA : Sage .View all references; Pompper, 200534. Pompper , D. ( 2005 ). “Difference” in public relations research: A case for introducing Critical Race Theory . Journal of Public Relations Research , 17 , 139 - 169 .[Taylor & Francis Online]View all references). This study continues to address this void by exploring how some faculty perceive the role of race in PR, as well as how they approach race in their curriculum. This article, using a mixed-method design of the e-mail interview method (Hunt & McHale, 200725. Hunt , N , & McHale , S. ( 2007 ). A practical guide to the e-mail interview . Qualitative Health Research , 17 , 1415 - 1421 .[CrossRef], [PubMed], [Web of Science ®]View all references) and an autoethnographic analysis (Ellis & Bochner, 200013. Ellis , C. , & Bochner , A. P. ( 2000 ). Autoethnography, personal narrative, reflexivity: Researcher as subject . In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. 733 - 768 ). Thousand Oaks , CA : Sage .View all references) of the first author's PR experiences, demonstrates the challenges that some faculty members face, as well as the opportunities that they have undertaken to integrate race into the PR curriculum in meaningful ways.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/1062726X.2011.605971