Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding

摘要

Dan Herman's Outsmart the MBA Clones is, at first glance, an easy-to-read guide for entrepreneurs on how to be successful in any given market. More specifically, Herman claims that if "yournuse the tools that [this book] offers, in five years you'll be very wealthy" (p. 1). This is made possible with the "new approach to achieving growth and a competitive advantage, complemented by a new method for developing and managing brands [by offering] you fresh concepts that enable you to view reality in a new light and discover new directions for action" (pp. 2-3).