Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business

摘要

Content Rules by Ann Handley, Chief Content Officer, MarketingProfs, and C.C. Chapman, Founder, Digital Dads, is the ideal "go-to" text for any marketing or brand management professional wanting to either validate current online marketing initiatives or learn other ways through which to effectively extend his or her marketing efforts. Content Rules comprises 29 easily-digestible chapters that lead the reader from why online content creation and management is so important to, at the end, descriptive case studies that demonstrate how online marketing tactics were successfully incorporated into a variety of organizations.