New approaches to discourse and business communication

摘要

In the age of globalisation, business organisations make efforts to promote their images and reputation so as to make more profits. Thus, power inequalities and conflicts between organisations and individuals are inevitable, which has become a research focus in this collection of essays. This collection is a contribution to new approaches to discourse and business communication. The contributors work in different disciplines and countries, so they have adopted different theoretical and methodological approaches in their analysis of business discourse, which provides interdisciplinary and intercultural perspectives for readers. They try to find out the characteristics of business discourse, communicative strategies and organisational or personal goals (5) so as to improve business communication.