A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit

Dennis B. Arnett; Debra A. Laverie  James B. Wilcox

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A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit

机译：纵向审查零售商与制造商品牌联盟的影响：感知契合度的作用

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来源
《Journal of Marketing Management 》 |2010年第2期| p.5-27| 共23页
作者
Dennis B. Arnett; Debra A. Laverie James B. Wilcox;
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Texas Tech University, Texas, USAAuthor biographies;

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正文语种 eng
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A longitudinal examination of the effects of retailer-manufacturer brand alliances: The role of perceived fit

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