机译:探索源相似性,消息价和接收者监管重点对yelp审查的说服力和购买意图的影响
Department of Marketing & International Business, College of Business & Innovation, University of Toledo, 2801 W. Bancroft St, Toledo, OH 43606, USA;
Department of Marketing & International Business, College of Business & Innovation, University of Toledo, 2801 W. Bancroft St, Toledo, OH 43606, USA;
Department of Business Administration, Goddard School of Business & Economics, Weber State University, 3848 Harrison Blvd, Ogden, UT 84408, USA;
word-of-mouth communications; Yelp customer reviews; source similarity; message persuasiveness;
机译:探索在线客户评论,监管重点和产品类型对购买意向的影响:将正义视为主持人
机译:根据监管重点理论,成帧消息对水果和蔬菜的消费具有说服力
机译:销售上下文中偶然相似性对态度和购买意愿的说服作用
机译:在线评论对购买意图的影响:调查监管重点的调节作用
机译:具有说服力的信息在促进体育活动中的来源专长和来源相似性效应:锻炼身份的作用
机译:价和编码策略对内部源记忆和源判断的差异作用:探究产生和自我参照效应
机译:在阅读评论后,用yelp审查网站和购买行为的意图