Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process

摘要

As a means to enhance prescriptive theory on a firm' s entrepre- neurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regard- ing their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability con- siderations in measurement selection.