This might be the most important macromarketing book that has been written in the past thirty years. Using tight prose and detailed support, Paul Stiles makes a compelling case that "the Market" is more than just an economic means of distribution but now constitutes a belief system in itself. According to Stiles, both the materialistic ethos of the market (characterized by the assumption that "more is better") and the market are actually innately opposed to the traditional foundation of American life that values opportunity and access for all citizens.
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