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首页> 外文期刊>Public Transport International >Beyond a transport service provider:MTR reinvents metro travelling experience with latest mobile technology
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Beyond a transport service provider:MTR reinvents metro travelling experience with latest mobile technology

机译:超越运输服务提供商:MTR通过最新的移动技术重塑地铁旅行体验

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摘要

Imagine on a Friday night you are going to dine with your friends but are yet to decide where to go. In the past you way have had to browse through dining magazines, but now if you are in Hong Kong, all you need to do is open the Augmented Reality function of "MTR Mobile" iPhone application and abundant choices of local specialties and Western cuisine will be at your fingertips. From journey planning to fashion shopping, MTR Mobile has become users' personal tour guide in and beyond MTR's extensive network.
机译:想象一下,在星期五晚上,您将和朋友一起用餐,但是还没有决定要去哪里。过去,您必须浏览餐饮杂志,但现在,如果您在香港,只需打开“ MTR Mobile” iPhone应用程序的“增强现实”功能,即可选择丰富的本地特色菜和西餐触手可及。从行程计划到时尚购物,MTR Mobile已成为MTR广泛网络之外的用户个人导游。

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