Phenomenon of Nasza Klasa (Our Class) Polish Social Network Site

摘要

The phenomenal success and popularity of a new Polish social networking portal Nasza-klasa.pl (Our Class) is discussed. Essentials information on the portal, its functions and usability features are presented, together with an overview of technological platform employed. Statistical data is provided where appropriate to illustrate the phenomenon under study. The study attempts to provide a model method for success in the e-market and inspiration for prospective entrepreneurs in the world of virtual services.