Trademark registration can provide financial services companies with valuable benefits

摘要

Purpose – The purpose of this paper is to educate financial services companies about the importance of trademark registration. Design/methodology/approach – The paper reviews what a trademark is, what the advantages are to trademark registration, and the steps involved in registering a trademark. Findings – The paper finds that trademark registration can assist financial services companies in protecting their corporate identity, which is one of their most valuable assets. Practical implications – Financial services companies should give serious consideration to registering their trademarks and should register their trademarks where appropriate. Originality/value – The paper will be of interest to a wide range of financial services companies who are concerned about protecting their corporate identity, particularly in light of the financial crisis.