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机译:享乐主义倾向和在线消费者:对在线购物过程的调查
Department of Advertising, College of Communication, University of Texas at Austin, 1 University Station A1200, Austin, TX 78712-1092, USA;
Department of Advertising, College of Communication, University of Texas at Austin, 1 University Station A1200, Austin, TX 78712-1092, USA;
exploratory search behavior; hedonic motivation; impulsive buying; internet; online shopping; pre- and postpurchase online communication;
机译:调查针对享乐主义和功利主义网上商店特征的细分受众群偏好:以德国网上葡萄酒商店为例
机译:调查消费者在线社交购物意图:信息处理视角
机译:了解在线流量要素对享乐主义和功利主义在线购物体验的影响:以在线团购为例
机译:网站上的蜂鸟类动机:音乐对在线购物环境中消费者反应的影响
机译:调查性别,购物倾向,在线体验和网站的交互功能对消费者参与服装电子商务购物的意图的影响。
机译:社会拥挤对消费者网上移动购物的影响:行为和erps的证据
机译:蜂窝购物动机对Instagram在线购物消费者冲动购买的影响