ALLIANCE STRATEGY OF CONSTRUCTION AND DEMOLITION WASTE RECYCLING BASED ON THE MODIFIED SHAPLEY VALUE UNDER GOVERNMENT REGULATION

摘要

Construction and demolition waste (CDW) recycling enterprises have an imperfect operation system, which leads to low recovery rate and low production profits. A feasible method to improve this situation involves seeking a high-efficiency enterprise alliance strategy in the CDW recycling system com-p osed of manufacturers, retailers and recyclers and designing a reasonable and effective coordination mechanism to enhance their enthusiasm for participa-tion. First, we constructed a Stackelberg game model of CDW recycling under government regulation and analyzed the optimal alliance strategy of CDW re-cycling enterprises under punishment or subsidy by the government as a game leader. In order to ensure the stable cooperation of the alliance, we used the Shapley value method to coordinate the distribution of the optimal alliance profit and improved the fairness and effectiveness of the coordination mecha-nism through modification of the unequal rights factor. Finally, based on the survey data of Chongqing, we further verified the conclusion through numerical simulation and an-alyzed changes in various parameters at different product costs. The results show that the alliance strategy and coordination mechanism can improve the CDW recovery rate, improve the recycling market status, and increase the production profits of enterprises.