If This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories

著录项

• 来源
  《Journal of Global Academy of Marketing Science 》 |2010年第3期| p.231-238| 共8页
• 作者

  Maria Kniazevaa; Russell W. Belkb;

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• 作者单位

  a School of Business Administration, University of San Diego, USA Phone: +1 619 260 7837 E-mail: b the Schulich School of Business, York University, Canada Phone: +1 416 736 2100 E-mail:;

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• 原文格式 PDF
• 正文语种 eng
• 中图分类
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