Consumer Awareness and Evaluation of Retailers' Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective

Min-Young Leea; Vanessa P. Jacksonb

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Consumer Awareness and Evaluation of Retailers' Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective

机译：消费者意识与零售商社会责任评估：从美国角度探讨道德购买行为的方法

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《Journal of Global Academy of Marketing Science》 |2010年第1期|p.49-58|共10页
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Min-Young Leea; Vanessa P. Jacksonb;
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a University of Kentucky, Phone: +1-859-257-7191 E-mail: b University of Kentucky, E-mail:;

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Consumer Awareness and Evaluation of Retailers' Social Responsibility: An Exploratory Approach into Ethical Purchase Behavior from a U.S Perspective

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