The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms

Richard Kustina

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The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms

机译：地球几乎是平坦的：衡量日本和美国公司的营销标准化和利润表现

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《Journal of Global Marketing》 |2010年第2期|p.100-108|共9页
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Richard Kustina;
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The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms

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