Comparison of Web-Based Shopping Systems in the UK and Korea

摘要

The world is witnessing an unprecedented expansion of electronic commerce into the global digital economy. As an enabler of new business, Web-Based Shopping Systems (WBSS) are at the heart of the major issues surrounding electronic commerce growth. Their wide use has profoundly altered the ways in which business and customers and business and business interact on the basis of digital transactions. Despite the importance of WBSS, empirical examination has been sparse. This article offers an exploratory analysis of the processes in WBSS usage in different national contexts. For that purpose, we propose a research model that emphasizes organizational and managerial aspects. Based upon the model, we surveyed firms in the UK and Korea. Results show that the major differences in the two countries are in marketing, customer related and strategy factors. Many of the factors in organizational dimensions and technology are similar across the two nations.