Sensory Evaluation: A Strategic Tool for Introducing New and Improved Agricultural Products

摘要

In food manufacturing, sensory evaluation plays a critical role at multiple stages of the product development or improvement cycle. Sensory scientists utilize a variety of techniques such as descriptive analysis (DA) with a trained panel to generate precise, written descriptions of the aroma, flavor and texture of a product or products. These data provide valuable feedback to product developers for optimizing formulations through ingredient and processing changes. Consumer testing may be conducted at various stages of the cycle (beginning, middle, and end), but is crucial prior to marketing to determine if the products are acceptable to consumers and meet their needs and expectations.