The objective of this article is to show honey consumption patterns in the Eastern part of Hungary based on consumers' purchase habits. Within the framework of a primary research 902 people were interviewed randomly by questionnaire. Data collection was carried out personally in hypermarkets as well as fruit and vegetable markets (in Debrecen, NyÃregyháza, Szolnok). Altogether 821 questionnaires were evaluated. Cross tables were created according to sex, age, qualifications, and income. Data coherences were analysed through the Kruskal-Wallis statistical method. Many different types of honey are produced in Hungary, but people don't know too much about them and they consume only a few of them. Mainly the so-called traditional acacia and flower honey are consumed. Analysing the variables there were no significant differences in the different groups; the most important criteria when purchasing honey are quality, price, type of honey, and quality of packaging. Older people consider the price, name of the producer, and size of packaging. Most consumers purchase honey only a few times per year, or monthly, and mainly in hypermarkets or directly from the producer. Based on these facts in the near future more targeted marketing is needed in order to emphasize honey as a healthy product and improve consumption per capita per year in Hungary.View full textDownload full textKeywordshealthy lifestyle, honey consumption, honey purchasingRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10454446.2011.548293
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