MARKETING IN AGRICULTURE. ITS INFLUENCE ON FARM AND COMPANIES DEVELOPMENT

摘要

Agriculture production today has character of mass production based on modern level of techniques and technology development. But, problem can arise in the area of selling these products especially in fruitful season. To assure a goal of stable production and enterprise development, it is very important to know what demands of market are. Marketing as business philosophy, in the focus of its interest puts consideration and analysis of all problems related to production, price, distribution and promotion of goods on relation from producers to consumers and vice versa. It is well known that marketing orientation is especially important for small agricultural producer- SME's and semi-subsistence farms in the process of planning of production and development.