INTEGRATED RURAL TOURISM STRATEGIC SELECTION. A CASE IN CHINA

摘要

This study aims to select a strategy for integrated rural tourism (IRT) by establishing a framework constructed through landscape development, community acceptance, tourism activity, and visitor satisfaction (LCTV) at the rural scale. Combined with the analytic network process (ANP), the LCTV framework was applied in the case of the Dalishu village, the Liaoning province in China. The strategy in which landscape development is combined with tourism activity is a preferred alternative for IRT in the Dalishu village. The results of this study will allow practitioners to appreciate the role of the combined LCTV framework and ANP in strategic decision-making, thus improving the quality of landscape planning, tourism development, and environmental management in rural areas. Anew approach to integrated rural tourism (IRT) priority strategies at the rural scale is presented. This study also reveals the successful implementation of relationships among factors within the decision-making process despite the complexity of the IRT network.