Ethik in Werbung, Kennzeichnung und anderen Formen der Verbraucherinformation

摘要

Prima facie ethics on the one hand and advertising, labelling and consumer informa- tion on the other appear disparate. Accordingly the author contrasts economic and moral maxims of action and exposes the dilemma of business ethics and the problems of an ethical consumption. He refers to information--economics analysis, sets out the relation of ethics and advertising with respect to papal recommendations and finally sketches discursory ethics. As a result he thinks that market transparency without ethics is irresponsible, but ethics without market transparency is futile.