Pro Lenses, Extra Pixels Raise Popularity of Digital Cameras

摘要

Given today's multimedia trends, growing numbers of consumers now exchange image data, as well as music files and text messages. Businesses also need to share image files, for example to share ideas for product designs, to present electronic showrooms or digital catalogs, and so on. These patterns of use have helped secure steadily growing popularity for digital cameras. Manufacturers now hope to see demand will accelerate in the year-end sales battle during the holiday season. In Japan, users of digital cameras now look for models with rising pixel counts. The target segments include young women, housewives and senior citizens. Against this backdrop, the shift from conventional film cameras to digital cameras has progressed steadily.