JVC Eyes Bigger Share in Europe's Home Theater Market

摘要

To get a bigger share of the home theater market, Victor Co. of Japan, Ltd. (JVC) has set its sights on Europe. JVC corners the biggest share of the home theater market in the Netherlands, says Yoshikazu Yamamoto, General Manager, Audio & Disc Sales Department, International Sales & Marketing Division, AV & Multimedia Company at JVC. With its new products, JVC aims to capture the top share in other European countries as well. JVC offers two lines of products for the home theater market. In one line are packaged products under the "home theater system in a box" concept. It offers three levels of these products, all based on DVD video players. In the second line of products are separate components where users can select from A/V receivers, DVD players and other components to build their own systems.