After Stumbling in Car A/V Race, Sony Adds Products To Catch Up

摘要

In 2001, Sony Corp. focused on the Xplod design as the company developed products for the car audio-video (A/V) aftermarket. In concentrating on Xplod products, the company was targeting young people. On the basis of the Xplod line of products, Sony had planned to bring out an array of products with enhanced "Sony taste" in 2002. However, while the company was still determining the best combination of information technology-compatible products to offer, Sony missed opportunities to introduce products. As a result of this missed timing, Sony lagged behind in its marketing activities in 2002, which is why sales for the year were unsatisfactory. Thus, Sony this year is especially determined to introduce a wide variety of products with innovative features. These will be brought out mainly through independent specialty stores.