CD-MP3 Receivers Sustain Sony's Double-Digit Aftermarket Growth

摘要

At Sony Corp., another name for the automobile electronics business is the "eVehicle" business, which for Sony centers on the aftermarket. In FY2003, the eVehicle market had to endure severe conditions. Even so, Sony's sales grew 10 percent. Now, looking at FY2004, the company targets "a 10 percent growth, at the lowest," declares Nobuki Kurita, President of the eVehicle Co. in the Sony Corp. IT & Mobile Solution Network Co. To achieve this goal, Sony will expand its lineup of CD receivers that support compressed audio data, including MP3 audio, and products providing rear-seat entertainment. The company also intends to introduce a series of products that adopt its new Drive·S technology, the result of revamped designs for components including capacitors. The newly enhanced components are smaller than their predecessors, and feature strengthened anti-vibration characteristics. As a result of the new designs, the Drive·S system contributes to improved sound quality.