Vendors Tussle for Market Share as China Fancies FPD TVs

摘要

Demand for flat-panel display (FPD) TVs is growing rapidly in China. The biggest driver of market expansion is the arrival of Chinese audio-video (A/V) manufacturers with inexpensive sets. FPD TVs today are affordable to people living in China's economically developing coastal areas. A standard definition (SD, 42-inch plasma display panel (PDP) TV sells for less than 10,000 yuan (about ¥150,000). Even top-ranking Japanese manufacturers are struggling in the Chinese market. These vendors now must decide whether to continue focusing on value-added products or to cut prices as a way to expand their market shares in China.