Pioneer Aims for World Class With Brisk-Selling EX Speakers

摘要

Sales of Pioneer Corp.'s EX Series high-end speakers have been brisk around the world. Pioneer put the speakers on the market in the fall of 2005 and sales have been more than 200 percent of the company's initial plan. In the speaker category, Japanese manufacturers have been losing ground to European and United States manufacturers. Pioneer is responding to this challenge with the aim to become a world-class speaker brand.