Sharp's Dubai Base Pushes Ratio of Office, Solar Products

摘要

Sharp Middle East FZE has been strengthening efforts in the Middle East and Africa. While expanding sales of home electric appliances, especially LCD TVs, the company intends to significantly expand sales in other areas, especially in the areas of office equipment and solar systems. Through these efforts, the company aims to expand sales fivefold by FY2012. Sharp Middle East covers 81 countries in the Middle and Near East, Africa and Central Asia. It sells all its products through agencies. From its base in Dubai, it controls marketing in these markets and at the same plays a role in re-exports as the nucleus of distribution. Saudi Arabia, Iran and the United Arab Emirates (UAE) account for most sales. The company expects to further expand sales in these countries and at the same time strengthen efforts in Iraq, where reconstruction is moving forward; in such North African countries as Egypt and Tunisia; and in South Africa, Nigeria and Pakistan.