Hitachi Limited is gearing up its brand position in the market, focusing on ultra-thin TVs, as competition among manufacturers heightens further. During the 2008 International Consumer Electronics Show (CES 2008), the company's booth highlighted its 35mm-thick LCD TVs, which were first introduced in Japan. It also displayed a 35mm plasma display panel (PDP) TV and a 19mm LCD TV as reference products. The company has restructured its business strategy and has pulled out of the rear projection TV market late 2007 and 2008 is a year of new start under the revamped system. Ultra thin TVs is at the core of the company's restructuring efforts, and Hitachi has developed for commercialization the 35mm-thick LCD TVs ahead of the competition, where other manufacturers have been exhibiting technologies instead.
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