首页> 外文期刊>Journal of Elections, Public Opinion & Parties >Getting It Right: YouGov and Online Survey Research in Britain
【24h】

Getting It Right: YouGov and Online Survey Research in Britain

机译:正确处理:YouGov和英国的在线调查研究

获取原文
获取原文并翻译 | 示例
       

摘要

The past two decades have witnessed significant changes in how survey research is conducted in Britain. One of the most important innovations is the use of national internet surveys. Internet surveys are now used by the national media and the British Election Study to provide information on party support and the dynamics of public opinion on a wide variety of topics. The survey house YouGov has played a pioneering role in these developments. YouGov's track record of “getting it right”, i.e., of providing accurate forecasts of the results of several major elections, has convinced many - not all - observers that online surveys will have a major role to play in future studies of voting and elections. This paper describes the historical development and current status of internet polling in Britain, focusing on the survey methods employed by YouGov. The paper concludes by discussing future innovations in online survey research.
机译:在过去的二十年中,英国的调查研究方式发生了重大变化。最重要的创新之一是使用国家互联网调查。国家媒体和英国大选研究现在使用互联网调查来提供有关政党支持和广泛主题动态的信息。调查公司YouGov在这些发展中发挥了先锋作用。 YouGov的“正确解决方案”,即提供对几次大选结果的准确预测的跟踪记录,已经使许多(并非全部)观察员确信,在线调查将在未来的投票和选举研究中发挥重要作用。本文重点介绍了YouGov所采用的调查方法,介绍了英国网络轮询的历史发展和现状。本文最后讨论了在线调查研究中的未来创新。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号