L Industrial Organization

摘要

Updated and expanded second edition explores the distribution chain that makes products and services available for market and examines how to make the most of each step of the process. Discusses the business of getting products and services to market; the role of the distributor; how the distributor business model works; margins and profitability; working capital; productivity; sustainability; managing growth; how to sell to distributors; the roles of the final-tier trade channel players; how the business model of the final-tier trade channel players works;