Visually speaking: An expanded role for digital media management

摘要

In nearly all types of business endeavour, visual media objects have quietly moved far beyond their traditional role as marketing tools to become first-class documents. At the same time, the complexity of visual media objects is rapidly expanding, and now incorporates dimensionality,data and linkage as essential components. As institutions grapple with the increasing requirements for the use of visual media objects, the digital asset management (DAM) stack — staff, software, expertise — can play a central role. This paper calls for the scope of the DAM missionto be widened and for DAM tools to meet those requirements. This paper is adapted from the first chapter of ‘The DAM Book 3.0, Digital Asset Management for Photography’ (DAM Useful, 2018, http://www.thedambook.com).